MOVE. Studio is the only full service Yoga, Pilates, Garuda, Apparatus & Wellbeing space based in North Cornwall. Capsule__ were approached by MOVE. (formerly Sarah Curtis Pilates) in early 2020 to create a new visual identity for the brand.
The brief received was to be simple, modern and strong — all of which are aspects of the brands approach to classes. The new name and aesthetic are based around their core values — the brand mark features soft curves that are reminiscent of the movements used in the studios teaching style. Since the brand’s identity launch at the beginning of 2020, MOVE. has increased client base, raised new awareness of their services and in more recent times began creating online content to combat the COVID-19 crisis… fitness never sleeps!
/Brand Identity /Naming /Marketing Assets