Rooted Ocean is a surf & lifestyle company based in the South West of England. After outgrowing their original brand aesthetic they reached out to Capsule__ to create a new visual identity.
The identity is based around their core ethos of sustainability. The logo icon represents the circular economy in which they operate — they consistently repair & re-use textiles wherever possible, the rough brush strokes bring a natural feel to the mark, while the colour palette represents the sand & ocean in which their products thrive. We furthered their visual language by creating a custom icon pack to be used across their website and social channels.
brand identity — branding implementation — marketing assets